Paulista Avenue is the heartbeat of São Paulo, Brazil—a vibrant thoroughfare that pulses with life and energy. This iconic street is not just a commercial hub but also a cultural epicenter, drawing locals and tourists alike. Towering skyscrapers line its edges, contributing to the city’s striking skyline.
On weekends, Paulista transforms into a pedestrian paradise, shutting down to vehicular traffic. Visitors can leisurely explore the avenue on foot or by bike while enjoying live performances, interactive activities, and the lively atmosphere.
Must-visit spots:
1️⃣ **Mirante – Sesc Avenida Paulista**: Head to the rooftop café for breathtaking views of Paulista Avenue from the terrace. Entry is free, though you’ll need to grab a ticket on the second floor to access the upper levels.
2️⃣ **Itaú Cultural Institute**: Dive into art and culture at this museum, featuring an array of exhibitions—all with complimentary admission.
3️⃣ **São Paulo Museum of Art (MASP)**: A must-see for art enthusiasts, MASP boasts world-class collections. Note that tickets cost 60R and the museum is closed on Mondays.
4️⃣ **Parque Tenente Siqueira Campos – Trianon**: Escape the urban buzz in this lush botanical park. Surrounded by vibrant greenery, it’s home to colorful birds and playful squirrels. Admission is completely free.
5️⃣ **Méqui 1000**: Celebrate a piece of fast-food history at McDonald’s 1,000th global location, a favorite among Chinese travelers. Enjoy a meal on the second floor, where you can watch the bustling avenue below and even feed the pigeons.
6️⃣ **We Coffee**: Indulge in São Paulo’s coffee culture at this trendy café. Try a unique-flavored brew paired with their beautifully crafted desserts—each one a work of art.
