São Paulo: The New York of South America | Best Brazilian BBQ Experience

[Strawberry R] Overview: Nestled in the southeastern corner of São Paulo State, Brazil, this vibrant city stretches along the Atlantic Ocean to the east. As the capital of São Paulo State, it is not only Brazil’s largest metropolis but also South America’s most prominent and affluent urban hub. Renowned worldwide as an international city, it serves as Brazil’s epicenter for industry, finance, commerce, culture, and transportation.

São Paulo: The New York of South America | Best Brazilian BBQ Experience
São Paulo: The New York of South America | Best Brazilian BBQ Experience

[Peach R] Population: Covering an expansive area of 1,521 square kilometers, Greater São Paulo boasts a staggering population of 21.48 million as of 2023 (for comparison, Shanghai has approximately 25 million residents). This makes it the eighth-largest urban agglomeration globally and the largest city in the Southern Hemisphere.

São Paulo: The New York of South America | Best Brazilian BBQ Experience
São Paulo: The New York of South America | Best Brazilian BBQ Experience

[Chestnut R] Industry: São Paulo stands tall as Brazil’s leading industrial city and the financial powerhouse of both Brazil and Latin America. Acting as the central hub for industry, finance, commerce, culture, and transportation across Brazil—and even South America—it showcases a remarkably diversified economy. Agriculture and livestock farming thrive here, with coffee, cotton, sugarcane, oranges, and lemons dominating national production levels.

São Paulo: The New York of South America | Best Brazilian BBQ Experience
São Paulo: The New York of South America | Best Brazilian BBQ Experience

[Sweet Potato R] Climate: Straddling the Tropic of Capricorn yet elevated above sea level, São Paulo enjoys a tropical highland climate characterized by its mild weather. Summers typically see average temperatures around 25°C, while winters bring dry, cooler conditions averaging about 13°C. The annual mean temperature hovers comfortably at around 20°C.

São Paulo: The New York of South America | Best Brazilian BBQ Experience
São Paulo: The New York of South America | Best Brazilian BBQ Experience

[Weeding R] Universities: Home to prestigious institutions such as the University of São Paulo, Pontifical Catholic University, and São Paulo Medical University, among others, the city offers diverse higher education opportunities. Notably, the University of São Paulo ranks as Brazil’s largest comprehensive university, securing the 92nd position in the QS World University Rankings 2025 (compared to Zhejiang University at 47th and the University of Science and Technology of China at 133rd).

São Paulo: The New York of South America | Best Brazilian BBQ Experience
São Paulo: The New York of South America | Best Brazilian BBQ Experience

[Cheering R] Architecture: Often dubbed the “Steel Jungle,” São Paulo exudes density and dynamism akin to Tokyo at first glance. Though it may not rival New York in terms of supertall skyscrapers, its skyline brims with towering structures. A harmonious blend of modernity and diversity, the cityscape mirrors Shanghai’s juxtaposition of soaring skyscrapers alongside quaint three-story buildings.

São Paulo: The New York of South America | Best Brazilian BBQ Experience
São Paulo: The New York of South America | Best Brazilian BBQ Experience

[Shopping Cart R] Cuisine: Renowned globally for its sizzling Brazilian barbecue, São Paulo delights food lovers with tender, marinated cuts of beef, pork, and lamb expertly grilled to perfection. The crown jewel of Brazilian cuisine, Feijoada, is a hearty stew crafted from black beans and an array of smoked meats, traditionally served alongside fluffy rice, crisp kale, and zesty orange slices.

São Paulo: The New York of South America | Best Brazilian BBQ Experience
São Paulo: The New York of South America | Best Brazilian BBQ Experience
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