Looking for authentic Hakone Ekiden merchandise? Here’s your ultimate guide to scoring official gear!

**Year-Round Retailers**
**Tokyo Hotspots:**
– Mizuno Tokyo (Flagship Store)
– Mizuno Yaesu Underground Shopping Mall
– Mizuno Keio Shinjuku
– Super Xebio (Sports Specialist)

**Hakone Treasures:**
– 7-Eleven facing Hakone-machi Port
– Hakone Ekiden Museum (Must-visit for fans!)
– Race day pop-ups at start/finish zones

**Limited-Time Opportunities**
– Mizuno Yokohama (Dec 20–22 only!)
– Convenience stores along the race route
[❤️ Pro Tip] Not all locations offer tax-free shopping.

**International Fans Rejoice!**
Can’t make it to Japan? Proxy shopping is your best bet! While fees vary between services, I’ve helped global fans secure merchandise for 4–5 years—DM me for personalized assistance.

While university stores and the official website exist, these options offer the most straightforward shopping experience. Happy hunting for your perfect Ekiden keepsake!

I didn’t know there were so many places to find genuine Hakone Ekiden gear! The pop-up shops sound like a must-visit for any fan, especially on race day.
Absolutely! Pop-up shops are the best way to experience the excitement firsthand. They often have exclusive items you won’t find elsewhere. Thanks for your interest—happy shopping!
I didn’t realize there were so many places to find official Hakone Ekiden gear, both online and offline. The pop-up shops sound especially exciting if you’re there on race day!
You’re right! The pop-up shops are a fantastic way to immerse yourself in the race-day atmosphere. I love collecting exclusive items from these events. Thanks for your interest—hope you find some great gear!